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Grover spent over a decade at iHeart, starting while it was still known as Clear Channel. And now its most powerful players are looking to Grover to help them gain an edge on companies like Apple and Spotify. Public radio has unquestionably mastered the world of podcast shows. You're not going to find someone who is the greater believer in the medium and what it stands for." "But I’ve been a user of radio, and I understand the use cases. "I'm the digital guy, the one who is supposed to be the sky-is-falling guy," he said. In April, Grover left his jet-setting lifestyle as an iHeart exec, and in May, he announced he'd been hired to lead an unusual new effort to help public radio get more control over the internet streaming game. Grover is the new CEO of Pocket Casts, an Australian-born podcasting app bought by a consortium of public radio stations (and show producers) who create the nation's most popular podcasts: NPR, WNYC Studios, WBEZ Chicago, and This American Life. Owen Grover wants to help public radio take back power from tech giants like Apple and Spotify.
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One longtime former iHeart exec, Owen Grover, has spent more than a decade schooling broadcasting companies on how to survive in the age of music streaming.While many businesses are looking over their shoulders in fear at Amazon, the radio industry has its own boogeymen: Spotify and Apple.
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“In today’s rapidly evolving audio landscape, it’s important we stand for free and open access - not walled gardens - to grow the medium while delivering the world’s best listening experience.Account icon An icon in the shape of a person's head and shoulders. In this landscape, CEO Owen Grover sees Pocket Casts’ role as the independent alternative as being more important than ever.
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The streaming media giant is investing heavily in podcast content, creating exclusive series available only in Spotify, while redesigning its app to give podcasts a more prominent place in the player. The podcast market has changed dramatically since then, and while Apple’s Podcast app is still the dominant player, it is facing increasing competition from Spotify.
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The app was the first to offer a truly mobile podcast experience, allowing its users to download episodes directly to a phone, rather than syncing over iTunes. Pocket Casts, created by a couple of podcast fans in Adelaide, started life as an independent alternative to Apple’s podcast ecosystem. “It’s a place for features that are above and beyond what your average listener needs.”
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“The idea isn’t to push people into that tier though, and anyone who has paid for the web app will get three years of Pocket Casts Plus for free,” explained Russell Ivanovic, chief product officer at Pocket Casts. I can see this feature becoming a hit with university students who need to get through online lectures, journalists listening back to interviews, or simply as a way to consolidate all your spoken word audio into a single app.Īlongside the free mobile apps is Pocket Casts Plus, a $US10-a-year subscription service that includes access to Windows, macOS and web players, and 10GB of cloud storage for sideloaded content. For almost a decade, Pocket Casts charged a small fee for its apps, but starting from today those apps are free.Īll the current features of the mobile apps, including variable playback speeds, smart filters and sync between devices are available for free, and Pocket Casts has even added a new feature for this release, the ability to sideload any audio or video files into the app, to take advantage of its smart playback controls.Īt first, I thought I would have no use for sideloading, but after watching a particularly boring webinar at 2x speed, I’m a convert. The app, available on Android, iPhones and the web, is simple enough for first-time listeners to get started, while still giving podcast power-users the ability to tweak every setting. Pocket Casts has long been our favourite way to find, subscribe and listen to podcasts.
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